What does this tool do?
Understand how social attention turns into purchases. Enter profile views, bio-page visits, outbound clicks and orders from the same period. The calculator shows the conversion between each stage and how many people or actions are lost before the next step. Add average order value to estimate revenue and optional costs to model contribution after marketing expense.
How to use it and example
For example, 10,000 profile views, 1,000 bio visits, 250 outbound clicks and 10 orders produce a 10% visit ratio, 25% outbound click ratio and 4% click-to-order ratio. At a $40 average order value, the model estimates $400 revenue. Test an uplift in one stage at a time to see where improvements have the largest mathematical effect. Results are illustrative, not guaranteed sales or benchmarks.