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Free Link in Bio Click-Through Rate Calculator

Calculate link-in-bio click-through rate from page visits and link clicks. Compare two date ranges and understand how your links perform.

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Click-through rate

20.00%

20 clicks / 100 visits

Visits: 100

Clicks: 20

With 0 additional clicks: 20.00% clicks per visit.

A zero denominator cannot produce a rate. Repeat clicks can make this exceed 100%.

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What does this tool do?

Measure how often people click a link after reaching your bio page. Enter bio-page visits and outbound link clicks for the same reporting period to calculate click-through rate (CTR). Use a second period to understand whether a revised headline, link order or call to action changes engagement.

How to use it and example

Suppose your bio page receives 500 visits and a tracked link receives 75 clicks. Dividing clicks by visits and multiplying by 100 gives a 15% click-to-visit ratio. If visitors click more than one link, total click events can exceed the number of visits; label the metric as clicks per visit rather than claiming it represents the share of unique visitors.

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Frequently asked questions

How do I calculate link-in-bio CTR?

Divide outbound link clicks by bio-page visits and multiply by 100. Make sure you count clicks and visits over the same dates.

Can CTR exceed 100%?

Yes, if the numerator counts multiple click events per visit. A unique-visitor conversion rate should instead use unique visitors and unique converting visitors.

What CTR is good for a bio link?

There is no universal benchmark. Compare similar content, offers and tracking methods across consistent periods.